VP, Category Management & Marketing
Company: Aspire Bakeries
Location: Los Angeles
Posted on: April 19, 2024
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Job Description:
Aspire Bakeries is a North American baking company with a
leadership position in specialty frozen baked goods. Formed from
leading bakery companies, its innovative food portfolio includes
breads, artisan breads, buns, cookies, donuts, muffins and pastries
from beloved brands likeLa Brea Bakery,Otis Spunkmeyer, andOakrun
Farm Bakery. With 13 bakeries in North America, we are committed to
driving innovation, predicting upcoming consumer trends and
flavors, and exceeding our customers expectations. Aspire Bakeries
champions the values of Integrity, Ownership, Customer Focus,
Creativity and Care to help us deliver on People Safety, Food
Safety, Quality and Collaboration.----Category management lead for
Artisan bread category in Retail and Marketing lead for the La Brea
Bakery brand as part of the Retail Business Unit. Aspire Creative
Services team for Proactive Innovation would fit under this role.
The Category Management part of this role focuses on leveraging
analytics to be the Category Captain for our existing customers in
order to grow our business, as well as using data to tell the story
to gain new Retail customers for La Brea Bakery and expand
distribution. Brand Marketing part of this VP role leads the La
Brea Bakery Marketing team to grow topline revenue by leveraging
consumer insights, analytics and marketing plans and ideas to drive
profitable growth for the La Brea Bakery
business/P&L.--Accountabilities:Develop Category Management as
a core competency for La Brea Bakery and Aspire.Create and
implement best practices of category management for existing and
new Retail customers.Partner with VP Sales to achieve customer
level Sales goals (volume and GM).Develop and implement a strategic
plan for Aspire Bakeries La Brea Bakery retail business utilizing
industry, competitive market, and financial data.Develop a 3-year
Marketing plan for Retail with La Brea Bakery focus with
concentration on consumers and customers/retailers (customer
marketing).Oversee brand marketing in Retail looking to identify
and lead Marketing Strategy with new creative ideas and
approaches.Oversee customer marketing planning and execution for
Retail.Leverage the La Brea Bakery branded portfolio to deliver
growth for Aspire.Lead Proactive Innovation for Aspire - create
innovation strategy for Brand and Category portfolio - La Brea
Bakery.Partner with VP Sales on new customer distribution
drive.Drive growth via new channels e.g. e-comm.Lead creative
services and graphics team with eye toward 3YP, leveraging tech
platforms.Drive LBB P&L growth - top line and bottom line.Lead
annual Key Issues/Situation Assessment and Planning process across
all key brands.Lead Marketing Spark as the functional Marketing
expert in the organization.Lead, engage and develop a high
performing marketing team in the development and execution of
aggressive business growth plan.Interface with senior executives to
drive strategies and initiatives to achieve growth targets.Publish
KPI and other managerial reports to effectively communicate
performance.Be an innovator and help drive the ideation process
with R&D.Lead and hold accountability for the team s projects,
timelines, and budgets to meet or exceed stakeholder
expectations.--Focus category for this role is artisan bread.
Aspire is a matrix organization focused on the Business Units, and
success will depend on this individual s cross-functional
experience and expertise. In this role, people development is as
important as business results.--Qualifications:College degree in a
business field; marketing preferred. MBA preferred.15+ years of
consumer and customer-facing experience in the CPG/Food industry in
the Retail sector.Demonstrated results in growing branded topline
revenue and market share.Experience at Nielsen or IRI/Circana in
category management utilizing data analytics to sell through the
Retail channel.Experience with financial data and running a
business/P&L.Demonstrated ability to collaborate and lead
cross-functionally.Strong oral, presentation, and written
communication skills.Strong analytical skills coupled with the
ability to make business decisions in situations where there is
either too much or not enough data.Desire to work in a fast-paced,
entrepreneurial environment.Strong analytical skills; ability to
link strategies and objectives to tactics.High proficiency in Excel
and PowerPoint.--Salary Range: $180,000 - $220,000--Aspire Bakeries
LLC values the contribution each Team Member brings to our
organization. The final determination of a successful candidate s
starting pay will vary based on a number of factors, including, but
not limited to location, shift, education, skill, and experience
within the job or the industry. The pay scale listed for this
position is generally for candidates that meet the specified
qualifications and requirements listed In this specific job
description. Additional pay may be determined for those candidates
that exceed these specified qualifications and requirements. We
provide a competitive compensation package that recognizes your
experience, credentials, and education alongside a robust benefits
program to meet your needs. For union-represented postings, wage
rates and ranges are governed by applicable collective bargaining
agreements.--Aspire Bakeries is proud to be an equal opportunity
employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability or
veteran status.
Keywords: Aspire Bakeries, Paramount , VP, Category Management & Marketing, Advertising , Los Angeles, California
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